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The Ad-Free, Privacy-First Lose It! Alternative

Custom macro targets and weekly progress without aggressive premium upsells

Overview

Track calories and macros with full flexibility, zero annoying discount popups, and complete data ownership.

Feature comparison

MacroTrackr against Lose It!, row by row. Competitor prices checked September 2026 and quoted at list rate; check theirs before switching.

FeatureMacroTrackrLose It!
Free TierFull (Self-Hosted)Limited (Ads)
Cloud / Premium$3.99/mo or $29.99/yr$9.99/mo or $39.99/yr
Custom Macro TargetsFreePaywalled
Popups & UpsellsNoneFrequent popups
Barcode ScannerFreeFree
Self-HostableYes (AGPLv3)No
Weekly Trend AveragesFreePaywalled
Open SourceYes (AGPLv3)No

What MacroTrackr looks like

A day logged in MacroTrackr: four meals totalling 1,494 of 2,200 calories, with protein, carbs and fats against their targets. No advertisements anywhere on the screen.
Four meals, about twenty seconds of typing, and no banner ads on any plan.
A week of calories in MacroTrackr plotted against a 2,200 calorie target, showing days above and below the line.
The week against your target, which is the view that actually tells you whether the plan is working.

Where MacroTrackr differs

No Aggressive Popups

Clean tracking without constant discount modals and lifetime upgrade prompts.

Free Custom Macro Goals

Set gram-accurate protein, carb, and fat targets with zero paywalls.

Weekly Rolling Compliance

Evaluate 7-day nutritional trends to maintain steady long-term progress.

Open Source & Self-Hostable

Deploy with 1 Docker command and keep your history forever.

Questions

Can I set custom macro targets without paying?

Yes. Custom calorie goals and gram or percentage macro splits are on the free tier.

Is there a mobile app?

MacroTrackr is a Progressive Web App (PWA) that installs directly on iOS and Android with full touch controls and offline support, plus native mobile builds.

Already using Lose It!?

Bring your existing logs into an ad-free tracker with custom macro targets and optional self-hosting.

Export Your Lose It! Data and Import It into MacroTrackrOr run it on your own serverWork out your targets first

Try MacroTrackr

No ads on any plan. The hosted free plan shows your last 7 days; self-hosting has no limits.

Free, no card. Read the source.